How to Compare Website Design Quotes

    Normalize the scope before you compare the price.

    A $2,000 quote and a $7,000 quote can describe completely different deliverables. Before the price means anything, work out what each proposal actually includes.

    Interactive Tool

    Proposal Comparator

    Rename each column for your real proposals, then mark every line item. Click a cell to cycle through Included, Not included and Unclear.

    This stays in your browser only. Nothing is sent anywhere, and closing the tab won't lose your work on this device.

    Strategy & scope

    Discovery / strategy phase
    Sitemap / information architecture
    Number and type of pages
    Custom design vs template
    Ecommerce (if applicable)

    Content & design

    Copywriting
    Copy editing
    Photography / media
    Number of revision rounds

    Technical & SEO

    CMS / platform
    Responsive / mobile development
    Accessibility scope
    On-page SEO
    Redirect / migration plan
    Structured data
    Performance optimization
    QA / browser & device testing

    Systems & data

    Analytics setup
    Search Console setup
    Forms
    CRM / integrations
    Privacy / consent implementation

    Ongoing & commercial terms

    Hosting
    Backups / security
    Training
    Documentation
    Warranty / bug-fix period
    Ongoing maintenance
    Source files / repository
    Ownership / licensing
    Timeline
    Third-party recurring fees
    Payment schedule
    Change-request process
    Cancellation / handover terms

    Proposal A

    0

    gaps or unclear items

    Proposal B

    0

    gaps or unclear items

    Proposal C

    0

    gaps or unclear items

    A material gap in ownership, migration or handover terms can be a hard stop even when a proposal's total score looks best. Don't average your way past a real problem.

    Want the questions that surface most of these answers?

    20 Questions to Ask a Web Designer

    One quote significantly cheaper than the others?

    Small Business Website Budget Planner

    Want Vortio to review your shortlist?

    Send us what you've got. We'll tell you honestly where the scopes actually differ.

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