A website as confident as the voice behind it.
Earl Sky has spent 30 years coaching executives, teams, and broadcasters on how to command a room. His website, and the launch campaign around it, needed to command one too.
Giving the voice coach a voice online.
Client
Vocal Power
Industry
Coaching
Service
Web Design
Location
Toronto, ON
01
The Challenge
A 30-year voice, buried under a generic template.
Vocal Power is Earl Sky's public speaking, media training, and voice coaching studio in Toronto. Earl has used his voice for a living since he was eighteen. Broadcast journalism, national commercial voiceovers for Toyota, Scotiabank, and Longo's, on-air work for CBC Radio and City TV, and thirty years training executives, teams, and students at Humber College and the Schulich School of Business at York University. None of that came through on the old site.
The old vocalpower.ca ran on a dated, generic template: a cramped hero image, testimonials as plain text blocks, and zero video anywhere, despite the entire value of a voice and media coach being how someone actually sounds and presents. Six distinct programs were flattened into one confusing structure, with no clear entry point for a corporate buyer versus someone booking one-on-one coaching for themselves.
- No video anywhere on the site, for a coach whose entire craft is performance.
- Testimonials as flat, unverifiable text blocks with no faces or voices behind them.
- Six programs crammed into a single flat structure with no clear starting point.
- A 30-year broadcast pedigree (CBC, City TV, Toyota, Scotiabank) mentioned once, in passing.
02
Before and After
Same expertise. A completely different presence.
Two of the actual comparisons from the launch campaign. Same programs, same testimonials, told with the weight they always deserved.
03
The Programs
Six programs, one clear path each.
Corporate Training, Personal Coaching, Media Training, Public Speaking, Presentation Skills, and a dedicated Teen Program. Each one now has its own page, its own outcome, and its own reason to book, instead of one flat list.
Corporate Training
Speak to clients, stakeholders, and teams with authority.
Personal Coaching
One-on-one work, at the client's own pace, in a relaxed setting.
Media Training
Stay in control of the message, on camera, live, or in an interview.
Public Speaking
Find your voice. Own every room, from a boardroom to a stage.
Presentation Skills
Structure and deliver a presentation people actually remember.
Teen Program
A voice that lasts a lifetime, built before the pressure starts.
04
The Website
The homepage carries the same energy Earl brings to a room.
A waveform pattern runs through the design, tying every page back to the one thing Vocal Power actually sells: a voice worth listening to.
05
Responsive
Most people search for a voice coach on their phone. We designed for that first.
Every program page, the video testimonial wall, and the consultation form hold up on mobile exactly as they do on a laptop, no cramped nav, no broken layouts.
Desktop — About
Mobile — Home
06
What We Delivered
A full coaching platform, built from the ground up.
Pages built
Every program, resource, and path to booking has its own page.
Programs restructured
Corporate, Personal, Media, Public Speaking, Presentation, Teen.
Video testimonials
Real clients, on camera, replacing static text quotes.
Mobile responsive
Designed phone-first across every template.
07
In Their Words
"Vortio took a website with many years of information, videos and testimonials and gave it a much clearer voice. People can now understand the difference between our corporate training, personal coaching and media training without having to search around. The site looks current, works properly on a phone and is much easier for potential clients to navigate."
"Sakib listened carefully, was patient throughout the process and also gave me an honest opinion when he felt something could be done better. I appreciated that. Vortio did not simply redesign a few pages; they helped Vocal Power present itself properly online. I would recommend Vortio to any coach, consultant or training business that has outgrown its website."
Earl Sky
·Founder, Vocal Power
The Voice Behind It
Earl Sky has been working with his voice since he was 18. Toyota, Scotiabank, CBC Radio, City TV, the Hockey Hall of Fame. The kind of career that speaks for itself before you even open the page.
We built a website that finally keeps up with it.
The man behind the microphone, told properly.
The About page finally carries Earl's broadcast career the way it deserves, CBC Radio, City TV, national commercials, and decades of teaching at Humber College and the Schulich School of Business. Contact is direct: a simple consultation form, no friction between a visitor and a booked call.
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