Case study · Golf coaching · Calgary, Alberta

Assess first. Then build.

John Randle’s lessons start with an assessment: a TPI screen, Trackman and pressure plates, before anything in a swing changes. His website was rebuilt the same way, in the same four steps, from a blue template into his own black and gold.

Visit randlegolf.com Start the lesson

The new Randle Golf home page on a laptop: Play the golf you know you can, over an aerial view of a green.

Coaching golfers, now at Country Hills GC: 25+Years
Teacher of the Year, most recently 2020: 3×PGA of BC
PGA sanctioned professional events: 50+Wins
In order, every time: 4Steps

Step 01 · Assess

Understand the site you have, before you make changes.

John’s approach page tells golfers to understand the game they have before they change it. So the first job was an assessment of the old site, page by page. Pick a page and press play: both versions scroll together, like two swings on one screen.

Side by side · Home

The new home page: Play the golf you know you can, the six ways to work with John, the four-step method, who John is, the technology, Country Hills and Book a lesson.

Same coach, same facts. The old page opened on a stock-style banner and three blue cards; the new one leads with what John promises, then lays out the six ways to work with him and the method behind every lesson.

What the assessment found

01
A blue that wasn’t his
Every page opened on the same bright-blue banner. John’s own colours are black and gold, and the old site did not use them once.
02
Facts that had drifted
The footer still gave The Glencoe as his club, the home page said 22+ years, and the copyright read 2024. He teaches at Country Hills, and has for a while.
03
Eight doors, one level
About John, The Process, John’s Home Facility, Technology, Online Coaching, Private Coaching, Junior Development and Short Game, all side by side in the menu, with no first step.
04
Online was a paragraph
Remote lessons through CoachNow were one short page. There was no way to see how it worked, what it cost in each format, or what came back.

Step 02 · Prioritize & Plan

Put it in the order a new golfer needs it.

Before anything was designed, we wrote down what a golfer has to know before booking a first lesson, and in what order. That order became the home page. Read it like a yardage book: five stations, tee to pin.

The home pagePar 5

1Tee
Who John is
Three-time PGA of BC Teacher of the Year, 25+ years coaching, now at Country Hills Golf Club in Calgary. Before a golfer reads anything else.
2250
The method
Assess, Prioritize & Plan, Execute, Verify. Four steps, in order, every time, so a new student knows what a first lesson looks like.
3175
The technology
Trackman, Swing Catalyst, Vertex, HackMotion, Tour Read and CoachNow, each with one line on what it measures.
490
Six ways to work with him
Private coaching, junior development, adult groups, the mental game, remote coaching and the Online Academy.
5Pin
One next step
The New Student Intake. Every Book a Lesson button on the site leads to the same place.

“If your car won’t start, check the gas gauge first before you rebuild the engine.”

John Randle, on his approach page

We took the hint. Before rebuilding anything, the quick wins: Country Hills named on every page, the years and the awards brought up to date, and one gold Book a Lesson button that stays in the header.

Step 03 · Execute

We now have a plan. Let’s go to work!

That is how John describes the third step on his own site. Black for the studio, turf for the course, gold for the things that matter, and a condensed display face with a gold italic line in every heading. Scroll the home page: laptop and phone move together.

Section 01
Play the golf you know you can.
The promise on the first screen, over the course from above, with one gold button: Book a Lesson.
Section 02
The credentials, on the move
Teacher of the Year, TPI, Trackman, Swing Catalyst, Tour Read, a national championship, eight years on tour.
Section 03
Every golfer is on their own journey
Six ways to work with John, each a card with a photograph.
Section 04
Four steps, in order, every time
Assess, Prioritize & Plan, Execute, Verify: the method behind every lesson.
Section 05
Who is John?
25+ years teaching, the credentials in one list, and a link to the full story.
Section 06
Why guess when you can measure?
Six technologies, each with one line on what it measures, then the partner logos.
Section 07
Only at Country Hills
Where every lesson happens, with the address, the phone number and the email.
Section 08
Recent reels
From the range and the course, from @johnrandlegolf and @countryhillsgc.
Section 09
Book a lesson with John.
The last screen: start with the New Student Intake, or call.

Section 01
Play the golf you know you can.
The promise on the first screen, over the course from above, with one gold button: Book a Lesson.
Section 02
The credentials, on the move
Teacher of the Year, TPI, Trackman, Swing Catalyst, Tour Read, a national championship, eight years on tour.
Section 03
Every golfer is on their own journey
Six ways to work with John, each a card with a photograph.
Section 04
Four steps, in order, every time
Assess, Prioritize & Plan, Execute, Verify: the method behind every lesson.
Section 05
Who is John?
25+ years teaching, the credentials in one list, and a link to the full story.
Section 06
Why guess when you can measure?
Six technologies, each with one line on what it measures, then the partner logos.
Section 07
Only at Country Hills
Where every lesson happens, with the address, the phone number and the email.
Section 08
Recent reels
From the range and the course, from @johnrandlegolf and @countryhillsgc.
Section 09
Book a lesson with John.
The last screen: start with the New Student Intake, or call.

The Online Academy

Not near Country Hills? Coach from anywhere.

The part that is more app than website: remote lessons, an application, a members’ sign-in, a knowledge vault and a video library. And behind all of it, an admin, so John can change his own content without calling us.

The Randle Golf Online Academy

Three ways in: Remote Coaching and a free Video Library, available now, and a members’ area for John’s full curriculum, coming next. Each is labelled honestly, so nobody signs up for something that is not ready.

Remote coaching, priced

Published on the page, with no contracts. Within 24 hours of an upload, John posts a video summary, demonstrations and drills.

Single swing assessment: $49
Three lessons: $99
Unlimited lessons: $199/month

Every way to work with John

A page for each, with the price on it.

Scroll sideways along the range.

Adult coachingFour intakes, priced up front: Full Swing, Short Game and Putting at $180, Total Game at $350.
Junior developmentPrivate lessons, a seasonal development program and collegiate prep, each with its price.
John’s approachSolid, straight and far: the three ball-control skills, and where each golfer should start.
About JohnFrom the University of Washington and the Canadian Tour to Teacher of the Year.
FacilityCountry Hills: the Academy Centre, two hitting decks, three short-game areas and a wedge range to 80 yards.

Step 04 · Verify

Re-assess. Then stay the course.

The last step of every lesson is a re-test. For a website, that means measuring the live site: speed, accessibility, best practices and search, on a phone, the way most golfers will meet it.

Performance

Accessibility

Best practices

SEO

100

Lighthouse, mobile, on randlegolf.com, 14 November 2026.

John Randle on the lesson tee, watching a student swing. — John RandlePGA of Canada Head Teaching Professional, Country Hills Golf ClubGoogle review, November 2026

Instagram · @vortioai

Instagram, @vortioai
The Randle Golf launch post.
View this post on Instagram

The film

John found us on Instagram. Here is his launch.

The post went out on the course: the old and new sites on two phones over a dark fairway, John’s milestones on a tablet beside a putter, and Remote Coaching scrolling over the grass.

Follow @vortioai